Insights: Internationalisation

Off to new shores

Entrepreneurial growth knows hardly any geographical boundaries. This is also true in times of aggravated conditions due to the global Covid-19 pandemic. Looking positively ahead, overcoming the crisis also holds new opportunities. In order to take advantage of them, relevant questions of internationalisation must be answered: Which country holds great potential for my industry, how should the economic situation and development be assessed and what challenges must companies prepare for? Investors who look to new countries must not only consider the economic, legal and political situation in those countries, but also take into account other country-specific characteristics.

In our local experts you will find reliable companions who know the various markets and who will guide you to success as companions – because knowledge of the cultural and economic conditions of each country is essential for international involvement. In this “Themenspecial” with contributions from almost 50 countries, we share our experiences with you and provide helpful answers and valuable tips for successful expansion.