Rödl & Partner advised ADCURAM on the acquisition of Steinel Group


Bucharest, 31 January 2020:  Rödl & Partner advised ADCURAM Group AG on the acquisition of a majority stake in STEINEL-Group, based in the Westphalian Herzebrock-Clarholz. The seller is the entrepreneur Ingo Steinel, who remains connected to the group through owning a significant stake and through continuing as managing director. The transaction, the details of which have been agreed to remain confidential, was completed at the end of 2019.


During the cross-border acquisition, ADCURAM was assisted in legal and tax matters by a team from Rödl & Partner specialized in transaction advisory. The project leadership was provided by Partner Bogdan Frățilă, Romania, responsible for the coordination of the entire transaction. Responsible for legal matters were Petre Lungu, Romania, Alex Barbier, Switzerland, and Marian Chirtoacă, Moldova, while responsible for tax matters were Liviu Plescan, Romania, Alexander Dudli, Switzerland and Mariana Danilișin, Moldova.


About STEINEL-Group

The STEINEL company was founded in 1959 by Mr. Heinrich Steinel and has been developed over the years from, originally, a manufacturer of heating elements in electrical devises into one of the leading suppliers of presence sensors, motion sensors, multi sensors, sensor lights, as well as hot air and hot glue guns. The group has been experiencing exceptional growth in recent years due to increasing automation of buildings. STEINEL sensors are world leaders in intelligent lighting control and make a significant contribution to reducing energy consumption.


About ADCURAM Group AG

ADCURAM Group AG is a privately owned industrial group. ADCURAM acquires companies with potential and develops them actively and sustainably. In order to further grow the group, the financially strong industrial holding has a total of €300m available for acquisitions. With seven holdings and over 4,000 employees worldwide, the group generates a turnover of €500m. ADCURAM sees itself as an entrepreneurial investor in demanding situations and invests as a pragmatic partner for medium-sized companies and corporations in succession planning and corporate spin-offs.


Advisor of ADCURAM Group AG

Rödl & Partner

Bogdan Frățilă, Partner, Bucharest (RO), Project lead – Legal & Tax



Petre Lungu, Associate Partner, Bucharest (RO), Project management Legal Due Diligence – Legal

Andreea Lates, Associate, Bucharest (RO) – Legal

Liviu Plescan, Associate Partner, Bucharest (RO), Project management Tax – Tax

Gabriela Dragomir, Senior Associate, Bucharest (RO) – Tax

Marilena Hamza, Senior Associate, Bucharest (RO) – Tax



Alex Barbier, Partner, Zürich (CH), Project management Legal Due Diligence – Legal

Lynn Grob, Associate, Zürich (CH) – Legal

Joël Bürgisser, Associate, Zürich (CH) – Legal

Alexander Dudli, Senior Associate, Zürich (CH), Project management Tax – Tax

Stephan Kosa, Senior Associate, Zürich (CH) – Tax



Marian Chirtoaca, Associate Partner, Chisinau (MD), Project management Legal Due Diligence – Legal

Mariana Danilisin, Senior Associate, Chisinau (MD), Project management Tax – Tax

Nicoleta Adam, Associate, Chisinau (MD) – Tax


Contact Person Picture

Bogdan Fratila


+40 21 3102 162
+40 21 3102 172

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